Now Raising Seed Round • ₹12 Cr

Transforming India's Youth
Through Competitive Sports

We're building the complete ecosystem connecting schools, athletes, and coaches— solving India's youth development crisis while creating sustainable revenue streams for all stakeholders.

260M
Addressable Students
₹2.3B
Market Opportunity
85%
Creator Revenue Share

India's Youth Development Crisis

Three interconnected problems creating a ₹2.3B market opportunity

Youth Development Crisis

73% lack essential life skills

Screen time averaging 7+ hours daily leading to declining physical and mental health

Impact: ₹850M spent on unjustified school fees annually

Broken Sports Economy

89% of athletes abandon careers

No monetization infrastructure for non-cricket sports, coaches earning 40-60% below potential

Impact: Zero structured pipeline from school to national representation

School Accountability Gap

1.5M schools struggling with justification

Cannot justify premium fees to skeptical parents, sports infrastructure sitting idle

Impact: PE teachers and coaches facing career stagnation

The Cascading Effect

7+ hrs
Daily Screen Time
73%
Lack Life Skills
89%
Athletes Quit
₹850M
Wasted Annually
The Sparta Solution

Complete Competitive Sports Ecosystem

Four integrated pillars creating value for students, schools, coaches, and communities

Physical Evaluation & Club Formation

Comprehensive assessment by certified guides, structured team formation, and weekly inter-school competition framework

Certified guide network
Performance tracking
Club ranking system

Structured Competition

Weekly matches with student-led broadcasting, automated match coordination, and performance-based rankings

Match scheduling
Student commentators
Live oversight system

Marketplace & Infrastructure

Direct manufacturer connections for equipment, verified coach directory, and end-to-end logistics

40-60% cost savings
Verified suppliers
Logistics management

Content & Career Development

Live streaming platform, talent management, brand building, and sponsorship connections

85% creator revenue
Talent representation
Brand partnerships

How Sparta Creates Value

1

Students Join

Skills + Health

2

Schools Engage

Fee Justification

3

Content Flows

85% Revenue Share

4

Ecosystem Grows

Network Effects

Massive Market Opportunity

Capturing just 1% of Indian schools represents ₹156M opportunity by Year 3

TAM

Total Addressable Market

₹2.3B
1.5M schools
260M students
450K coaches
SAM

Serviceable Addressable

₹890M
420K schools
95M students
180K coaches
SOM

Serviceable Obtainable (Y3)

₹156M
15K schools
4.2M athletes
18K coaches

Why Now? Market Tailwinds

NEP 2020 Mandate

Government policy requires increased sports focus in schools

Parental Anxiety

Rising concern about screen time and mental health crisis

Outcome-Based Education

Growing demand for measurable ROI on school fees

Current Traction

Building Momentum in Beta

Validated product-market fit with strong early adoption signals

0
Pilot Schools
Delhi NCR & Pune
0+
Registered Athletes
94% active weekly
0
Matches Completed
12K+ video views
0
Certified Guides
4.8/5 avg rating

Growth Roadmap

90 Days

100 schools, 5 cities, Marketplace launch

12 Months

2,000 schools, 500K athletes, ₹8.5Cr ARR

36 Months

15,000 schools, Break-even, Series A

Diversified Revenue Model

Four revenue streams creating resilient, high-margin business

45%

School Subscriptions

₹25K-₹85K/year

Tiered pricing based on school size. Full platform access, evaluation tools, match coordination

28%

Marketplace Commissions

8-12% commission

Equipment sales, coach bookings, venue rentals. ₹450 AOV, 2.3 orders/student annually

18%

Content Platform

15% revenue share

Creator earnings from subscriptions, tips, ads. ₹120 annual revenue per creator

9%

Premium Services

20% of earnings

Talent management, advanced analytics, AI coaching, white-label solutions

Unit Economics (Year 2)

₹48K/yr
Avg Revenue/School
₹8.2K
Customer CAC
₹288K
Lifetime Value
35:1
LTV:CAC Ratio

68% gross margins by Year 3 • Path to profitability in 24 months

Unassailable Competitive Moats

Five interconnected advantages that strengthen with scale

Network Effects

Insurmountable

Every new school and athlete exponentially increases match opportunities, content quality, and platform value

Vertical Integration

Unique

Only platform combining evaluation, competition, marketplace, and monetization in one ecosystem

Stakeholder Alignment

Sustainable

Creates tangible value for every participant—students, schools, coaches, and parents win together

Content Moat

Defensible

User-generated authentic match footage and athlete stories impossible to replicate at scale

Data Asset

Compounding

Comprehensive physical evaluation and performance analytics become more valuable over time

Sparta platform demo

Clubs, evaluations, match scheduling, and GameTube—end to end.

Tip: Add captions for investors reviewing without sound.

World-Class Team

Technical excellence meets domain expertise

member

Ashu Jha

CEO & Founder

Full-stack architect with expertise building scalable EdTech platforms. Previously architected sports analytics processing millions of data points daily.

Next.jsSystem ArchitectureProduct Strategy
Connect on LinkedIn
member

Cherish Sachdeva

CTO & Lead Engineer

Technical visionary driving platform architecture and real-time systems. Expert in production-ready applications with emphasis on performance.

Cloud InfrastructureAPI DesignPerformance Optimization
Connect on LinkedIn
member

Narendra

Advisor & National Athlete

National-level athlete and certified coach with 12+ years experience. Ensures platform meets real-world needs of athletes and coaches.

Sports ScienceCoachingAthlete Development
Connect on LinkedIn
Investment Opportunity

Seeking ₹12 Crore Seed Round

Scale to 2,000 schools and achieve break-even within 18 months

Product Development

35%

Sales & Marketing

30%

Operations

20%

Technology Infrastructure

15%

Milestones This Funding Enables

2,000 Schools Onboarded

Across 25 cities in India

500K Registered Athletes

50K weekly match participants

₹15 Cr Marketplace GMV

Equipment + coaching sales

Break-Even Revenue

Within 18 months of funding

Clear Exit Opportunities

Strategic acquisition by EdTech giants • Sports media companies • International expansion to Southeast Asia, Africa, Latin America

Let's Build the Future Together

Ready to transform Indian youth development while delivering strong returns?

Get in Touch